Amazon.in - SEO Checker - Website Review

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Top Technologies

PHP

Programming Languages

Google Font API

Font Scripts

WordPress

CMS

CloudFlare

CDN

jQuery

JavaScript Frameworks

Nginx

Web Servers

Font Awesome

Font Scripts

Google Tag Manager

Tag Managers

Apache

Web Servers

LiteSpeed

Web Servers

90 amazon.in Last Updated: 5 months

Success 47% of passed verification steps

Warning 30% of total warning

Errors 23% of total errors, require fast action

Mobile

Performance Desktop Score 80%

Best Practices Desktop Score 86%

SEO Desktop Score 67%

Progressive Web App Desktop Score 19%

Performance Mobile Score 33%

Best Practices Mobile Score 79%

SEO Mobile Score 93%

Progressive Web App Mobile Score 68%

Page Authority Authority 67%

Domain Authority Domain Authority 92%

Moz Rank 6.7/10

Bounce Rate Rate 0%

charset Encoding

Great, language/character encoding is specified: UTF-8

Title Tag 98 Characters

ONLINE SHOPPING SITE IN INDIA: SHOP ONLINE FOR MOBILES, BOOKS, WATCHES, SHOES AND MORE - AMAZON.IN

Meta Description 158 Characters

Amazon.in: Online Shopping India - Buy mobiles, laptops, cameras, books, watches, apparel, shoes and e-Gift Cards. Free Shipping & Cash on Delivery Available.

Effective URL 21 Characters

https://www.amazon.in

Excerpt Page content

Online Shopping site in India: Shop Online for Mobiles, Books, Watches, Shoes and More - Amazon.in ...

Keywords Cloud Density

more26 amazon20 home8 baby8 essentials7 deals7 clothing6 best6 products5 prime5

Keyword Consistency Keyword density is one of the main terms in SEO

Keyword	Freq	Title	Desc	Domain	H1	H2
more	26
amazon	20
home	8
baby	8
essentials	7
deals	7
clothing	6
best	6
products	5
prime	5

Google Preview Your look like this in google search result

ONLINE SHOPPING SITE IN INDIA: SHOP ONLINE FOR MOBILES, BOOK

https://www.amazon.in

Amazon.in: Online Shopping India - Buy mobiles, laptops, cameras, books, watches, apparel, shoes and e-Gift Cards. Free Shipping & Cash on Delivery Av

Robots.txt File Detected

http://amazon.in/robots.txt

Sitemap.xml File No Found

http://amazon.in/sitemap.xml

Whois Is a query and response protocol that is widely used for querying databases that store the registered users or assignees of an Internet resource, such as a domain name, an IP address block, or an autonomous system

Updated: 2019-01-10 / 2 years

Create on: 2005-02-11 / 16 years

Expires on: 2020-02-11 / 12 months 23 days

MarkMonitor Inc. ,US

Registrar URL: http://www.markmonitor.com

Nameservers

PDNS1.ULTRADNS.NET

PDNS2.ULTRADNS.NET

PDNS3.ULTRADNS.ORG

PDNS4.ULTRADNS.ORG

PDNS5.ULTRADNS.INFO

PDNS6.ULTRADNS.CO.UK

NS1.P31.DYNECT.NET

NS2.P31.DYNECT.NET

Page Size Code & Text Ratio

Document Size: ~492.73 KB

Code Size: ~491.4 KB

Text Size: ~1.33 KB Ratio: 0.27%

Social Data

Estimation Traffic and Earnings

2,684,716

Unique Visits

Daily

4,966,724

Pages Views

Daily

$9,586

Income

Daily

75,172,048

Unique Visits

Monthly

141,551,634

Pages Views

Monthly

$239,650

Income

Monthly

869,847,984

Unique Visits

Yearly

1,668,819,264

Pages Views

Yearly

$2,530,704

Income

Yearly

Technologies

Amazon Cloudfront

CDN

PWA - Manifest

Manifest is not valid

Your site don't have valid manifest.json, read more in Web App Manifest

Desktop

Avoid enormous network payloads Total size was 4,675 KiB

Large network payloads cost users real money and are highly correlated with long load times

Cumulative Layout Shift 0.003

Cumulative Layout Shift measures the movement of visible elements within the viewport

Avoid large layout shifts 5 elements found

These DOM elements contribute most to the CLS of the page.

First Contentful Paint 0.7 s

First Contentful Paint marks the time at which the first text or image is painted

Largest Contentful Paint element 1 element found

This is the largest contentful element painted within the viewport

First CPU Idle 0.7 s

First CPU Idle marks the first time at which the page's main thread is quiet enough to handle input. [Learn more](https://web.dev/first-cpu-idle/).

Minify JavaScript Potential savings of 11 KiB

Minifying JavaScript files can reduce payload sizes and script parse time

Server Backend Latencies 0 ms

Server latencies can impact web performance. If the server latency of an origin is high, it's an indication the server is overloaded or has poor backend performance

Serve images in next-gen formats Potential savings of 136 KiB

Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption

Network Round Trip Times 0 ms

Network round trip times (RTT) have a large impact on performance. If the RTT to an origin is high, it's an indication that servers closer to the user could improve performance

Minimize main-thread work 3.1 s

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this

Remove unused CSS Potential savings of 82 KiB

Remove dead rules from stylesheets and defer the loading of CSS not used for above-the-fold content to reduce unnecessary bytes consumed by network activity

Page load is not fast enough on mobile networks Interactive on simulated mobile network at 18.6 s

A fast page load over a cellular network ensures a good mobile user experience

Initial server response time was short Root document took 410 ms

Keep the server response time for the main document short because all other requests depend on it

First Meaningful Paint 0.7 s

First Meaningful Paint measures when the primary content of a page is visible

Uses efficient cache policy on static assets 8 resources found

A long cache lifetime can speed up repeat visits to your page

Avoid an excessive DOM size 2,289 elements

A large DOM will increase memory usage, cause longer [style calculations](https://developers.google.com/web/fundamentals/performance/rendering/reduce-the-scope-and-complexity-of-style-calculations), and produce costly [layout reflows](https://developers.google.com/speed/articles/reflow)

Minimize third-party usage Third-party code blocked the main thread for 10 ms

Third-party code can significantly impact load performance. Limit the number of redundant third-party providers and try to load third-party code after your page has primarily finished loading

Time to Interactive 0.7 s

Time to interactive is the amount of time it takes for the page to become fully interactive

Speed Index 2.5 s

Speed Index shows how quickly the contents of a page are visibly populated

Max Potential First Input Delay 50 ms

The maximum potential First Input Delay that your users could experience is the duration of the longest task

Reduce JavaScript execution time 1.8 s

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this

Remove unused JavaScript Potential savings of 111 KiB

Remove unused JavaScript to reduce bytes consumed by network activity

Estimated Input Latency 20 ms

Estimated Input Latency is an estimate of how long your app takes to respond to user input, in milliseconds, during the busiest 5s window of page load. If your latency is higher than 50 ms, users may perceive your app as laggy

Avoids large JavaScript libraries with smaller alternatives 0 large libraries found

Large JavaScript libraries can lead to poor performance. Prefer smaller, functionally equivalent libraries to reduce your bundle size

Total Blocking Time 0 ms

Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds

Efficiently encode images Potential savings of 32 KiB

Optimized images load faster and consume less cellular data

Avoid chaining critical requests 6 chains found

The Critical Request Chains below show you what resources are loaded with a high priority. Consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load

Keep request counts low and transfer sizes small 402 requests • 4,675 KiB

To set budgets for the quantity and size of page resources, add a budget.json file

Links do not have descriptive text 15 links found

Descriptive link text helps search engines understand your content

Largest Contentful Paint 2.2 s

Largest Contentful Paint marks the time at which the largest text or image is painted

Avoid serving legacy JavaScript to modern browsers Potential savings of 10 KiB

Polyfills and transforms enable legacy browsers to use new JavaScript features. However, many aren't necessary for modern browsers. For your bundled JavaScript, adopt a modern script deployment strategy using module/nomodule feature detection to reduce the amount of code shipped to modern browsers, while retaining support for legacy browsers

Properly size images Potential savings of 114 KiB

Serve images that are appropriately-sized to save cellular data and improve load time

Mobile

Avoids an excessive DOM size 771 elements

Avoid chaining critical requests 7 chains found

Largest Contentful Paint 22.8 s

Largest Contentful Paint marks the time at which the largest text or image is painted

Speed Index 4.9 s

Speed Index shows how quickly the contents of a page are visibly populated

First Meaningful Paint 3.5 s

First Meaningful Paint measures when the primary content of a page is visible

Remove unused JavaScript Potential savings of 48 KiB

Remove unused JavaScript to reduce bytes consumed by network activity

Uses efficient cache policy on static assets 20 resources found

A long cache lifetime can speed up repeat visits to your page

Max Potential First Input Delay 410 ms

The maximum potential First Input Delay that your users could experience is the duration of the longest task

Defer offscreen images Potential savings of 1,415 KiB

Consider lazy-loading offscreen and hidden images after all critical resources have finished loading to lower time to interactive

Avoid serving legacy JavaScript to modern browsers Potential savings of 18 KiB

Links do not have descriptive text 2 links found

Descriptive link text helps search engines understand your content

First Contentful Paint (3G) 6960 ms

First Contentful Paint 3G marks the time at which the first text or image is painted while on a 3G network

Reduce JavaScript execution time 3.4 s

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this

Reduce initial server response time Root document took 740 ms

Keep the server response time for the main document short because all other requests depend on it

Avoid large layout shifts 4 elements found

These DOM elements contribute most to the CLS of the page.

Avoid long main-thread tasks 9 long tasks found

Lists the longest tasks on the main thread, useful for identifying worst contributors to input delay

Keep request counts low and transfer sizes small 252 requests • 4,275 KiB

To set budgets for the quantity and size of page resources, add a budget.json file

First Contentful Paint 3.5 s

First Contentful Paint marks the time at which the first text or image is painted

Minimize main-thread work 6.6 s

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this

Efficiently encode images Potential savings of 695 KiB

Optimized images load faster and consume less cellular data

Estimated Input Latency 120 ms

Enable text compression Potential savings of 124 KiB

Text-based resources should be served with compression (gzip, deflate or brotli) to minimize total network bytes

Largest Contentful Paint element 1 element found

This is the largest contentful element painted within the viewport

Server Backend Latencies 0 ms

Server latencies can impact web performance. If the server latency of an origin is high, it's an indication the server is overloaded or has poor backend performance

Reduce the impact of third-party code Third-party code blocked the main thread for 990 ms

Third-party code can significantly impact load performance. Limit the number of redundant third-party providers and try to load third-party code after your page has primarily finished loading

Document uses legible font sizes 96.73% legible text

Font sizes less than 12px are too small to be legible and require mobile visitors to “pinch to zoom” in order to read. Strive to have >60% of page text ≥12px

Serve images in next-gen formats Potential savings of 769 KiB

Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption

Avoids large JavaScript libraries with smaller alternatives 0 large libraries found

Large JavaScript libraries can lead to poor performance. Prefer smaller, functionally equivalent libraries to reduce your bundle size

Properly size images Potential savings of 110 KiB

Serve images that are appropriately-sized to save cellular data and improve load time

Network Round Trip Times 0 ms

Network round trip times (RTT) have a large impact on performance. If the RTT to an origin is high, it's an indication that servers closer to the user could improve performance

Avoid enormous network payloads Total size was 4,275 KiB

Large network payloads cost users real money and are highly correlated with long load times

Tap targets are sized appropriately 100% appropriately sized tap targets

Interactive elements like buttons and links should be large enough (48x48px), and have enough space around them, to be easy enough to tap without overlapping onto other elements

Time to Interactive 20.6 s

Time to interactive is the amount of time it takes for the page to become fully interactive

Remove unused CSS Potential savings of 51 KiB

Remove dead rules from stylesheets and defer the loading of CSS not used for above-the-fold content to reduce unnecessary bytes consumed by network activity

First CPU Idle 5.9 s

First CPU Idle marks the first time at which the page's main thread is quiet enough to handle input. [Learn more](https://web.dev/first-cpu-idle/).

Page load is not fast enough on mobile networks Interactive at 20.6 s

A fast page load over a cellular network ensures a good mobile user experience

Total Blocking Time 790 ms

Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds

Speed And Optimization Tips

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking you

Title Website

Warning! Your title is not optimized

Description Website

Warning! Your description is not optimized

Robots.txt

Congratulations! Your site have a robots.txt file

Sitemap.xml

Warning! Not found a sitemap file for your website

SSL Secure

Congratulations! Your site have Support to HTTPS

Headings

Congratulations! You are using your H1 and H2 tags in your site

Blacklist

Congratulations! Your site is not listed in a blacklist

W3C Validator

Warning! Your site have errors W3C

Accelerated Mobile Pages (AMP)

Warning! Your site not have AMP Version

Domain Authority

Congratulations! Your Domain Authority is good

GZIP Compress

Warning! Your site not is compressed, this can make slower response for the visitors

Favicon

Warning! Your site not have a favicon

Broken Links

Congratulations! You not have broken links View links

First 20 Links	Relationship	HTTP Status
http://amazon.in/gp/site-directory?ref_=nav_em_js_disabled	Internal Link	301
.in	Internal Link	301
http://amazon.in/gp/customer-preferences/select-language/ref=topnav_lang?preferencesReturnUrl=%2F	Internal Link	301
Hello, Sign in Account & Lists Account	Internal Link	200
Returns & Orders	Internal Link	301
Try Prime	Internal Link	301
0 Cart	Internal Link	200
Mobiles	Internal Link	301
Best Sellers	Internal Link	301
Today's Deals	Internal Link	301
Computers	Internal Link	301
New Releases	Internal Link	301
Amazon Pay	Internal Link	301
Books	Internal Link	301
Gift Ideas	Internal Link	301
Customer Service	Internal Link	301
Sell	Internal Link	301
Baby	Internal Link	301
AmazonBasics	Internal Link	301
Coupons	Internal Link	301

Alexa Rank

41

Global Rank

3

India

Traffic

Search

Information Server

Response Header HTTP headers carry information about the client browser, the requested page and the server

HTTP/2 405 
content-type: text/html;charset=UTF-8
content-length: 0
server: Server
date: Tue, 13 Oct 2020 12:33:53 GMT
x-amz-rid: GFW88W21PZ60T0SPPRCV
cache-control: no-cache
pragma: no-cache
expires: -1
vary: Accept-Encoding,User-Agent,Content-Type,Accept-Encoding,X-Amzn-CDN-Cache,X-Amzn-AX-Treatment,User-Agent
strict-transport-security: max-age=47474747; includeSubDomains; preload
cache-control: no-transform
x-frame-options: SAMEORIGIN
x-cache: Error from cloudfront
via: 1.1 626cbaf3b4af9c017ec7e762518761d7.cloudfront.net (CloudFront)
x-amz-cf-pop: YTO50-C3
x-amz-cf-id: zu01O6MkVQnE_jPmkxEjHTL_oHUGO2qTFdS7NRQ9InAheX8EwBh0Ow==

DNS Records DNS Resource Records associated with a hostname

View DNS Records

Type	Name	Value	Class	TTL
A	amazon.in	54.239.33.92	IN	59
A	amazon.in	52.95.120.67	IN	59
A	amazon.in	52.95.116.115	IN	59
NS	amazon.in	ns1.p31.dynect.net	IN	768
NS	amazon.in	ns3.p31.dynect.net	IN	768
NS	amazon.in	pdns3.ultradns.org	IN	768
NS	amazon.in	pdns4.ultradns.org	IN	768
NS	amazon.in	pdns2.ultradns.net	IN	768
NS	amazon.in	pdns1.ultradns.net	IN	768
NS	amazon.in	ns2.p31.dynect.net	IN	768
NS	amazon.in	pdns5.ultradns.info	IN	768
NS	amazon.in	pdns6.ultradns.co.uk	IN	768
NS	amazon.in	ns4.p31.dynect.net	IN	768
MX	amazon.in	amazon-smtp.amazon.com	IN	900
TXT	amazon.in	facebook-domain-verification=hgfnhz04meuxr62da6b00kwas2n4md	IN	3600
TXT	amazon.in	v=spf1 include:amazon.com -all	IN	3600
TXT	amazon.in	spf2.0/pra include:amazon.com -all	IN	3600
TXT	amazon.in	adobe-idp-site-verification=b6bcd3e5aaffc63607c8bf75744d9a0d1febc50dd7f389428e2ae476c9ba8814	IN	3600

Your Website Score is

Similar Ranking

Latest Sites

Top Technologies

90 amazon.in Last Updated: 5 months

Desktop

Mobile

Social Data

Estimation Traffic and Earnings

Technologies

Amazon Cloudfront

PWA - Manifest

Desktop

Mobile

Speed And Optimization Tips

Alexa Rank

41

3

Information Server

Comments

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